Canadian Pacific: Creating a Brand, Building a Nation is the intriguing story of the private railway company that pushed political unification and shaped the country's image.
Up to now virtually nothing has been published about Canadian Pacific's decisive role in "branding" the nation at home and abroad. As a global travel and transportation empire and Canada's main private land owner, Canadian Pacific became a key sponsor of tourism and immigration. These and numerous other activities were publicised with unparalleled proficiency and quality, projecting a dream-like world of the new state that became part of its identity. Never before or after has a single company influenced a nation and its image to such an extent.
Utmost care was taken in digitally restoring and reproducing the priceless Canadiana as accurately as possible. This volume also demonstrates how a uniquely Canadian graphic design style developed over time, the essence of which can be felt in Canadian design until this day.
Marc H. Choko (author) is professor emeritus at the School of Design of the Université du Québec à Montréal and former director of the university's Design Centre. He is also a former research director at the Institut national de la recherche scientifique Urbanisation, Culture et Société. Apart from authoring numerous publications on graphic design, urban development and housing, he has curated many exhibitions that toured internationally.