Paul Paetz is the CEO of Innovative Disruption, a consultancy that works with innovators to help bring disruptive ideas to fruition and market success. His deep knowledge of the patterns of disruption was first acquired the hard way back in the 1980s, when he began his career as a marketer, product manager, and senior sales executive with a highly innovative and generally profitable software company-a company that could have, but didn't, disrupt the market. Influenced by the ideas of Geoffrey Moore (Crossing the Chasm) Clayton Christensen (The Innovator's Dilemma), Malcolm Gladwell (The Tipping Point), and others, Paetz came up with his own tool that allowed him to predict who was likely to disrupt a market and who wasn't. After starting a marketing services company in 2002, Paetz later joined The Disruption Group, a consultancy that specialized in providing advisory services to potential disruptors as well as companies in industries suffering disruption. In 2008, he started his second company, Innovative Disruption, to address the needs of startups with disruptive potential, their investors, and larger companies in markets disrupted by upstarts. Paetz is the creator of the Disruption Report Card, a tool that scores disruptive potential. He is the author of the popular blog Disrupt This.