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Entrepreneurship in a European Perspective

Concepts for the Creation and Growth of New Ventures

One of the most frequently debated issues in management relates to the reasons for success and failure of new companies, corporate initiatives and projects. This textbook focuses on the management challenges of founding a new venture and managing its growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. In this context the authors comment on entrepreneurial ethics, social entrepreneurship and corporate culture as well. More hands-on management topics like writing a business plan and choosing a legal form for a venture are also covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English. This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.
Portrait
Prof. Dr. Christine K. Volkmann holds the UNESCO Chair of Entrepreneurship and Intercultural Management at the Schumpeter School of Business and Economics at Wuppertal University and is director of the Institute for Entrepreneurship and Innovations Research.
Prof. Dr. Kim Oliver Tokarski is Professor of Business Management and Entrepreneurship at the Bern University of Applied Sciences.
Dr. Marc Grünhagen is Senior Lecturer and Researcher in Entrepreneurship and Innovation at the Schumpeter School of Business and Economics at Wuppertal University.
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Beschreibung

Produktdetails


Einband Set mit diversen Artikeln
Seitenzahl 499
Erscheinungsdatum 27.04.2010
Sprache Englisch
ISBN 978-3-8349-2067-6
Verlag Gabler
Maße (L/B/H) 238/171/35 mm
Gewicht 1003
Abbildungen 91 schw.-w. Abbildungen, 29 schw.-w. Tabellen
Auflage 2010
Buch (Set mit diversen Artikeln, Englisch)
Fr. 59.90
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Entrepreneurship in a European Perspective

Entrepreneurship in a European Perspective

von Christine K. Volkmann , Kim Oliver Tokarski , Marc Grünhagen

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