orellfuessli.ch

How Brands Grow

What Marketers Don't Know

Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia.
Portrait

Professor Byron Sharp is the Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. The Institute's fundamental research is used and financially supported by many of the world's leading corporations including Coca-Cola, Kraft, Kellogg's, British Airways, Procter & Gamble, Nielsen, TNS, Turner Broadcasting, Network Ten, Simplot, Mars and many others. Dr Sharp has published over 100 academic papers and is on the editorial board of five journals. He recently co-hosted a conference at the Wharton Business School on laws of advertising and, with Professor Jerry Wind, is editing a special issue of the Journal of Advertising Research on the topic.

Zitat
More than anything else, however, I'm just plain envious. It's a book I wish I had the intelligence to write... Reading Sharp's critique of the cult of differentiation made me smile. And I laughed out loud at his characterisation of supposedly committed consumers as "uncaring cognitive misers". Marketing Week ...marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind. Joseph Tripodi, The Coca-Cola Company Until every marketer applies these learnings, there will be a competitive advantage for those who do. Mitch Barnes, The Nielsen Company. A scientific journey that reveals and explains with great rigour the Laws of Growth. Bruce McColl Mars Incorporated This book puts marketing's myth-makers, of which there are many, in their proper place. Thomas Bayne, MountainView Learning A truly thought-provoking book. Timothy Keiningham, IPSOS Loyalty The evidence in this book should make any marketer think hard about how they manage their brands. Kevin Brennan, General Manager Snacks and Marketing Director, Kellogg UK This book should be required reading on any marketing course. Colin McDonald, the 'father' of Single-Source analysis and author of Tracking Advertising & Monitoring Brands There is competitive advantage here for those who understand and follow this book's lessons. Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems, Inc.
… weiterlesen
Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 228
Erscheinungsdatum 01.03.2010
Sprache Englisch
ISBN 978-0-19-557356-5
Verlag Oxford University Press
Maße (L/B/H) 239/164/27 mm
Gewicht 588
Abbildungen mit Illustrationen
Verkaufsrang 3.154
Buch (gebundene Ausgabe, Englisch)
Fr. 39.90
inkl. gesetzl. MwSt.
Versandfertig innert 3 - 5 Werktagen
Versandkostenfrei
Lieferung zur Abholung in Ihre Buchhandlung möglich – Verfügbarkeit prüfen
Premium Card
Fr. 39.90 Umsatz sammeln
Weitere Informationen

Andere Kunden interessierten sich auch für

  • 31129738
    Thinking, Fast and Slow
    von Daniel Kahneman
    Buch
    Fr. 19.90
  • 36844343
    Lean In
    von Sheryl Sandberg
    Buch
    Fr. 18.90
  • 46122525
    The Official Guide to the GMAT Review 2017 Bundle + Question Bank + Video
    von GMAC
    Buch
    Fr. 89.90
  • 27071413
    Rich Dad Poor Dad
    von Robert T. Kiyosaki
    Buch
    Fr. 12.90
  • 43912458
    Trump: The Art of the Deal
    von Donald J. Trump
    Buch
    Fr. 21.90
  • 46122529
    The Official Guide for GMAT Review 2017 with Online Question Bank and Exclusive Video
    von GMAC
    Buch
    Fr. 49.90
  • 31419499
    Getting to Yes
    von Roger Fisher
    Buch
    Fr. 19.90
  • 42214758
    The Culture Map
    von Erin Meyer
    Buch
    Fr. 19.90
  • 32964238
    Why Nations Fail
    von Daron Acemoglu
    Buch
    Fr. 19.90
  • 21550543
    Think BIG
    von Donald J. Trump
    Buch
    Fr. 14.90

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

How Brands Grow

How Brands Grow

von Byron Sharp

Buch
Fr. 39.90
+
=
The Science of Why

The Science of Why

von David Forbes

Buch
Fr. 32.40
+
=

für

Fr. 72.30

inkl. gesetzl. MwSt.

Alle kaufen

Verfügbarkeit in Ihrer Buchhandlung prüfen

Filialabholung: Ihre Vorteile
  1. Bereits Online prüfen, ob Ihr gewünschtes Buch in der Filiale vorrätig ist
  2. Bestellen Sie Online und lassen Sie Ihre Artikel zur Abholung in die Filiale vor Ort liefern
  3. Artikel, die zur Filialabholung bestellt wurden, können in der Filiale bezahlt werden.
  4. Falsches Buch bestellt? Retournieren Sie ihre gekauften Bücher kostenfrei in der Filiale