A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalog explores how text, image, and ideas distil into a logo across events, fashion, media, music, and retailers.
Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.
Julius Wiedemann studierte Grafikdesign und Marketing und arbeitete in Tokio als Kunstredakteur für digitale Medien und Designmagazine. Zu seinen TASCHEN-Titeln zählen Illustration Now!, Logo Design, Jazz Covers and Information Graphics.