Predictive Analytics, Data Mining and Big Data

Myths, Misconceptions and Methods

This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.

'A welcome addition to the literature on data driven decision making. Finlay's book gives a commendably non-technical discussion of the business issues associated with embedding analytics into an organisation and how data, big and small, can be used to support better decision making. It is peppered with case studies from the author's experience and is a great source of insight for technicians and business people alike.'
-Paul Russell, Director of Analytics, Experian UK&I
'A fully immersive introduction to the world of predictive analytics and its application to Big (and small) Data. Full of interesting stories and case studies, it provides a fascinating real world perspective of these technologies and how best to apply them. A must read for managers and data scientists alike.'
-Ioannis Stamatopoulos, Director for Moody's Enterprise Risk Solutions and Services, RiskMatrix
'Analytics is the latest organizational enthusiasm harnessing data, both internal and external, to add value is no easy task. This introduction hits all the right notes with case studies and insight gathered from Steve Finlay's considerable experience. The challenge which he meets is to explain in clear non-technical language the various methods and how they can be implemented; nor does he neglect the problems of embedding quantitative expertise into organizations that aren't used to its logic. Recommended for the manager or MBA student wanting an overview of this exciting new area.'
-Professor Robert Fildes, Distinguished Professor, Director, Lancaster Centre for Forecasting, Lancaster University, UK
'Mr Finlay has written a very readable, business friendly book that goes well beyond the formula. His real world experience and practical discussions would be of great benefit to industry practitioners.'
-Naeem Siddiqi, Global Product Manager, Banking Analytics Solutions, SAS Institute
"If you want an excellent nontechnical overview of the predictive analytics process, this book should meet your needs... Finlay, a data scientist with decades of experience, provides an excellent introduction for readers, equipping them with the knowledge
to manage both the implementation and use of predictive analytics models in their organizations."
-Neil Desnoyers, Decision & System Sciences Department, Saint Joseph's University, Philadelphia, Pennsylvania: review in Interfaces, INFORMS

Steven Finlay is one of the UK's leading experts on predictive analytics and its application within Big Data environments. He has extensive experience of developing predictive analytics solutions within Financial Services, Retailing and Government organisations. Steven is currently Head of Analytics at HML, the UK's largest provider of mortgage administration services. Previously he has worked as a data scientist, consultant and project manager for a variety of organizations in both the public and private sectors. Steven has a PhD in predictive analytics and is an Honorary Research Fellow in the Management Science Department at Lancaster University in the UK.

… weiterlesen


Einband gebundene Ausgabe
Seitenzahl 260
Erscheinungsdatum 01.07.2014
Sprache Englisch
ISBN 978-1-137-37927-6
Reihe Business in the Digital Economy
Verlag Palgrave Macmillan
Maße (L/B/H) 151/217/20 mm
Gewicht 453
Auflage 2014
Buch (gebundene Ausgabe, Englisch)
Fr. 46.90
inkl. gesetzl. MwSt.
Versandfertig innert 3 Wochen
Lieferung zur Abholung in Ihre Buchhandlung möglich – Verfügbarkeit prüfen
Premium Card
Fr. 46.90 Umsatz sammeln
Weitere Informationen

Andere Kunden interessierten sich auch für

  • 47566547
    Good Night Stories for Rebel Girls
    von Francesca Cavallo
    Buch (gebundene Ausgabe)
    Fr. 28.90
  • 34910866
    The Life List
    von Lori Nelson Spielman
    Buch (Taschenbuch)
    Fr. 14.90
  • 46576306
    The Hate U Give
    von Angie Thomas
    Buch (gebundene Ausgabe)
    Fr. 19.90
  • 38930428
    We Were Liars
    von E. Lockhart
    Buch (Taschenbuch)
    Fr. 16.90
  • 39151356
    Harry Potter: The Complete Collection
    von Joanne K. Rowling
    Buch (Taschenbuch)
    Fr. 105.00
  • 31405171
    Game of Thrones 5-Copy Boxed Set
    von George R. R. Martin
    Buch (Taschenbuch)
    Fr. 54.90
  • 41817426
    Everything, Everything
    von Nicola Yoon
    Buch (Taschenbuch)
    Fr. 16.90
  • 46576290
    von Lily Collins
    Buch (gebundene Ausgabe)
    Fr. 23.90
  • 15399647
    Nineteen Eighty-Four (1984)
    von George Orwell
    Buch (Taschenbuch)
    Fr. 22.90
  • 47063173
    The Hanging Tree
    von Ben Aaronovitch
    Buch (Taschenbuch)
    Fr. 14.90


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Predictive Analytics, Data Mining and Big Data

Predictive Analytics, Data Mining and Big Data

von Steven Finlay

Buch (gebundene Ausgabe, Englisch)
Fr. 46.90
The Signal and the Noise

The Signal and the Noise

von Nate Silver

Buch (Taschenbuch)
Fr. 19.90


Fr. 66.80

inkl. gesetzl. MwSt.

Alle kaufen

Verfügbarkeit in Ihrer Buchhandlung prüfen

Filialabholung: Ihre Vorteile
  1. Bereits Online prüfen, ob Ihr gewünschtes Buch in der Filiale vorrätig ist
  2. Bestellen Sie Online und lassen Sie Ihre Artikel zur Abholung in die Filiale vor Ort liefern
  3. Artikel, die zur Filialabholung bestellt wurden, können in der Filiale bezahlt werden.
  4. Falsches Buch bestellt? Retournieren Sie ihre gekauften Bücher kostenfrei in der Filiale