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The Lean Startup

How Constant Innovation Creates Radically Successful Businesses

Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.
Now is the time to think Lean.
Rezension
Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. Philip Delves Broughton Financial Times
Portrait

Eric Ries is a highly regarded entrepreneur, whose Lean Startup methodology has been written about in the New York Times, Wall Street Journal and Harvard Business Review, as well as the Huffington Post and many blogs. After learning crucial lessons about what not to do as a result of his first two preventable startup failures, he co-founded the extremely successful virtual world IMVU. In 2010-11, he was one of nine Entrepreneurs-in-Residence at Harvard Business School, where he advised MBA students and worked with faculty on research and course development. He lives in Silicon Valley.

Zitat
Every so often a business book comes along that changes how we think about innovation and entrepreneurship. Eric Ries's The Lean Startup has the chops to join this exalted company. -- Philip Delves Broughton Financial Times Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles -- Dan Heath, coauthor of Switch and Made to Stick If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. -- Randy Komisar, founding director of TiVo The Lean Startup will change the way we think about entrepreneurship -- Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation -- Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape I know of no better guide to improve the odds of a startup's success' -- Mitchell Kapor, Founder, Lotus Development Corp This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business -- Scott Cook, Founder and Chairman, Intuit
… weiterlesen
Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 336
Erscheinungsdatum 01.10.2011
Sprache Englisch
ISBN 978-0-670-92160-7
Verlag Penguin Books Ltd
Maße (L/B/H) 231/153/27 mm
Gewicht 437
Verkaufsrang 2.960
Buch (Taschenbuch, Englisch)
Fr. 29.90
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