orellfuessli.ch

The Mobile Commerce Revolution

Business Success in a Wireless World

Your Definitive Guide to Profiting from Mobile Commerce

With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it's not enough to build an app. You need to know how mobile is transforming your customers' behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world's top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit!
* Discover how customer mobile behavior is radically maturing and shifting * Weave mobility throughout your marketing mix and business operations * Prepare for the instant and impulse when your customer wants to buy * Identify mobile tactics that are actually influencing purchases * Earn confidence from customers that you will protect their privacy * Use payment technologies to reduce friction and make it easier to buy * Deliver richer, more powerful stories and mobile experiences * Understand customers through "Little Data": qualitative studies to physically observe behavior * Grasp purchase attribution: why people buy
… weiterlesen
Beschreibung

Produktdetails


Format PDF i
Kopierschutz Kopiergeschützt (Adobe ID erforderlich) i
Erscheinungsdatum 17.09.2014
Sprache Englisch
EAN 9780133475524
Verlag Pearson Education
eBook
Fr. 21.50
inkl. gesetzl. MwSt.
Sofort per Download lieferbar
Premium Card
Fr. 21.50 Umsatz sammeln
Weitere Informationen

Andere Kunden interessierten sich auch für

  • 46387313
    You Are a Badass
    von Jen Sincero
    eBook
    Fr. 8.50
  • 40189975
    Thinking, Fast and Slow
    von Daniel Kahneman
    eBook
    Fr. 10.50
  • 38713794
    Lean In
    von Sheryl Sandberg
    eBook
    Fr. 5.50
  • 30958748
    The Power of Habit
    von Charles Duhigg
    eBook
    Fr. 9.50
  • 46346896
    Tools of Titans
    von Timothy Ferriss
    eBook
    Fr. 14.50
  • 45121778
    The Subtle Art of Not Giving a F*ck
    von Mark Manson
    eBook
    Fr. 10.90
  • 43099035
    The Little Book of Skin Care
    von Charlotte Cho
    eBook
    Fr. 16.50
  • 41896466
    Big Magic
    von Elizabeth Gilbert
    eBook
    Fr. 14.90
  • 40201526
    A New Earth
    von Eckhart Tolle
    eBook
    Fr. 10.50
  • 52412892
    Nobody's Son: All Alex ever wanted was a family of his own
    von Cathy Glass
    eBook
    Fr. 6.50

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

The Mobile Commerce Revolution

The Mobile Commerce Revolution

von Tom Webster , Tim Hayden

eBook
Fr. 21.50
+
=
How to Win Friends and Influence People

How to Win Friends and Influence People

von Dale Carnegie

eBook
Fr. 2.50
+
=

für

Fr. 24.00

inkl. gesetzl. MwSt.

Alle kaufen