orellfuessli.ch

The Power of Broke

How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn't started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.
Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You'll meet:
· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith
· 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma's sewing machine, a stash of loose fabric, and his unique sartorial flair
When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you'll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.
From the Hardcover edition.
Portrait
Daymond John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, with over $6 billion in sales. He is also one of the country's most visible and respected entrepreneurs as one of the stars of ABC series Shark Tank, and the recipient of over 35 awards including the Brandweek Marketer of the Year and Ernst & Young's New York Entrepreneur of the Year Award. John stands on that same cutting edge as one of corporate America's leading branding consultants as CEO of the marketing firm Shark Branding. He is also an author of two best-selling books, Display of Power and The Brand Within.
From the Hardcover edition.
… weiterlesen
Beschreibung

Produktdetails


Format ePUB i
Kopierschutz kopiergeschützt i
Seitenzahl 288, (Printausgabe)
Erscheinungsdatum 19.01.2016
Sprache Englisch
EAN 9781101903605
Verlag The Crown Publishing Group
eBook (ePUB)
Fr. 27.90
inkl. gesetzl. MwSt.
Sofort per Download lieferbar
In der Cloud verfügbar
Premium Card
Fr. 27.90 Umsatz sammeln
Weitere Informationen

Andere Kunden interessierten sich auch für

  • 38719339
    The Life-Changing Magic of Tidying
    von Marie Kondo
    eBook
    Fr. 5.50
  • 44614869
    Escape Everything!
    von Robert Wringham
    eBook
    Fr. 12.50
  • 37294718
    Change Intelligence
    von Barbara A. Trautlein
    eBook
    Fr. 10.50
  • 45121778
    The Subtle Art of Not Giving a F*ck
    von Mark Manson
    eBook
    Fr. 16.50
  • 42881525
    The Power of Now
    von Eckhart Tolle
    eBook
    Fr. 15.90
  • 43896959
    Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
    von Robert Kiyosaki
    eBook
    Fr. 6.90
  • 30902479
    Losing My Virginity
    von Sir Richard Branson
    eBook
    Fr. 11.50
  • 42540272
    The Alchemist
    von Paulo Coelho
    eBook
    Fr. 9.90
  • 26325384
    How to Win Friends and Influence People
    von Dale Carnegie
    eBook
    Fr. 9.50
  • 45466626
    The Inevitable
    von Kevin Kelly
    eBook
    Fr. 30.50

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

The Power of Broke

The Power of Broke

von Daymond John , Daniel Paisner

eBook
Fr. 27.90
+
=
Thinking, Fast and Slow

Thinking, Fast and Slow

von Daniel Kahneman

eBook
Fr. 10.50
+
=

für

Fr. 38.40

inkl. gesetzl. MwSt.

Alle kaufen