An Unconventional Approach to Building Genuine, Effective Business Relationships
Achieve your goals by selectively engaging the right people andconnecting well with them Smart executives who want to reach virtually any businessgoal-from raising capital to finding sales leads to finding theperfect job-know that networking is the key to their success. Buttraditional networking approaches-meet as many people as possible,amass huge numbers of "connections" and "friends" in your LinkedInand Facebook networks-rarely produce more than a handful ofrelationships that pay off. In Well-Connected, networkingmaven and coach Gordon Curtis explains that the secret to buildingtruly effective relationships is to narrow--rather than widen--yournetwork. His proven methodology for building key relationships thatdeliver results every time emphasizes selectively engaging theright people and connecting with them well: First, identifya "critical enabler," someone who has access to the knowledge youneed and is inclined to help you; second, unlock the criticalenabler's willingness and ability to provide what you need byoffering her something valuable before you ask her or himfor anything. * Well-Connected reveals a breakthrough approach tonetworking that delivers predictable, positive results * Filled with success stories, the book provides an accessibleaction plan for all readers * Networking maven Gordon Curtis has been featured in The WallStreet Journal, The Boston Sunday Globe, Fast CompanyMagazine Well-Connected serves as the playbook for sophisticatedbusiness people who know there's a better way to connect with theright people to get things done better and faster.