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Be Unique or Be Ignored

The CEO's Guide to Branding

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
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Beschreibung

Produktdetails


Format ePUB i
Kopierschutz Ja
Seitenzahl 166 (Printausgabe)
Erscheinungsdatum 11.11.2013
Sprache Englisch
EAN 9780974501758
Verlag MHR Enterprises
eBook
Fr. 15.90
inkl. gesetzl. MwSt.
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