Crisis Management in the Tourism Industry

2nd Revised Edition

Dirk Glaesser

Die Leseprobe wird geladen.
Buch (Taschenbuch, Englisch)
Buch (Taschenbuch, Englisch)
Fr. 81.90
Fr. 81.90
inkl. gesetzl. MwSt.
inkl. gesetzl. MwSt.
wird besorgt, Lieferzeit unbekannt Versandkostenfrei
wird besorgt, Lieferzeit unbekannt
Versandkostenfrei

Weitere Formate

Taschenbuch

Fr. 81.90

Accordion öffnen

gebundene Ausgabe

Fr. 325.00

Accordion öffnen

Beschreibung

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.

Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:

* Terrorism and criminal activities
* Risk perceptions and the influencing variables
* The stakeholder concepts
* Analysis methods- visibility of advantages/disadvantages of methods
* Marketing instruments and best practices

Written by one of the world’s leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA.
The book provides discussion of:
* The influential effect of the mass media
How crises effect the purchase decision process
Destination branding/image and its manipulation
Preventative crises management and strategies

Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.

Produktdetails

Einband Taschenbuch
Erscheinungsdatum 26.04.2006
Verlag Taylor & Francis Ltd.
Seitenzahl 282
Maße (L/B/H) 24.5/18.9/1.6 cm
Gewicht 576 g
Auflage 2 New edition
Sprache Englisch
ISBN 978-0-7506-6523-0

Das meinen unsere Kund*innen

0.0

0 Bewertungen

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kund*innen durch Ihre Meinung

Erste Bewertung verfassen

Unsere Kund*innen meinen

0.0

0 Bewertungen filtern

  • Crisis Management in the Tourism Industry