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Produktbild: Ideas in Marketing: Finding the New and Polishing the Old

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Aus der Reihe Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Fr. 242.00

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

23.08.2016

Herausgeber

Krzysztof Kubacki

Verlag

Springer

Seitenzahl

842

Maße (L/B/H)

27.9/21/4.9 cm

Gewicht

2164 g

Auflage

Softcover reprint of the original 1st ed. 2015

Sprache

Englisch

ISBN

978-3-319-36471-1

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

23.08.2016

Herausgeber

Krzysztof Kubacki

Verlag

Springer

Seitenzahl

842

Maße (L/B/H)

27.9/21/4.9 cm

Gewicht

2164 g

Auflage

Softcover reprint of the original 1st ed. 2015

Sprache

Englisch

ISBN

978-3-319-36471-1

Herstelleradresse

Springer-Verlag KG
Sachsenplatz 4-6
1201 Wien
AT

Email: ProductSafety@springernature.com

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  • Produktbild: Ideas in Marketing: Finding the New and Polishing the Old
  • ​​Customer Satisfaction and Loyalty in the Service Sector.- Sales Process and Performance.- Social Media Branding & Human Brands.- Social Consumption and the Self.- Understanding Pricing & Consumer Behavior.- Customer Behaviour in Retail Settings.- Sustainable Marketing.- Changing Brand Perceptions.- Social Marketing: Corporate and Strategic Perspectives.- Political Marketing Theory: Targeting the Consumer Voter.- Consumer Behavior Trends from a Latin American Perspective.- Ahoy There! Ensuring Successful Relationships.- Green Consumer Behavior.- Doctoral Colloquium Session 4: Strategic Issues.- Market Orientation, Product Innovation, and Performance.- B2B Relationship Capabilities Value and Benefits.- Customer Satisfaction and Customer Service.- Advances in Mobile Marketing and Its Many Tentacles.- Theories of Attitude, Memory, Love.- Technology Application and Analyses in Retailing.- Crowd Marketing for the Marketing Crowd.- Doctoral Colloquium Session I: Research Methods and Measurement.- Targeting the New Consumer.- Social Marketing and Social Communication.- Entrepreneurship: Orientation, Planning, and Performance.- Political Marketing: Lessons from North American Campaigning.- Marketing Communication in Social Media.- Consumption and Health.- Sex, Drugs, and Humor...Themes in Advertising.- Lamb-Hair-McDaniel AMS Outstanding Marketing Teacher Award.- Contemporary Issues in Wine Marketing.- A Potpourri of Brick and Click Issues.- New Insights into Students Learning in Groups.- The Critical Role of Marketing in Supply Chain Management.- Advertising: Theory and Environment.- Links Between Brands.- In Search of Gratification.- Sport Sponsorship.- Country Image and International Segmentation.- Intangible Factors Affecting Brands.- Doctoral Colloquium Session 2: Consumer Behavior Issues.- Channel Structures, Relationships and Contexts.- Factors Affecting Good and Bad Relationships in the Marketplace.- Retail Staff Interaction and Outcomes.- OnlineAdvertising and WOM.- Advances in Sustainable Supply Chain Management.- International Marketing Strategy.- Doctoral Colloquium Session 3: B2B Issues.- Advertising: Measurement and Sponsorship Issues.- International Marketing Expansion.- Marketing Research and Methods.- Political Marketing: Cases, Culture, and Policy.- Pricing Implications for Promotion Strategy.- Managing Product Information Online.- Ethical Marketing Issues.- Sustainability and Consumers.- Emerging Concepts in Service Engagement.- Social Media Affinity and Empowerment.- Emotions, Associations, and Other Brand Influences.- Strategies, Preferences and Pestering.- International Customer Behavior.- Sensory Marketing Through Scent, Taste, and Neuroscience.- Doctoral Colloquium Session 5: Sex, Social Media, and Identity-Signaling.- Technology and Sales.- A Town Hall Meeting with Editorial Reviewers.- Value Creation and The Role of Community in Customer Interactions.- Innovation in Wine and Marketing Research.- Emerging Markets: Why African Markets Offer More Than You Think!.- Social Responsibility in Marketing Education.- The Influence of Brands.- Who Needs a Sales Manager?.- Art and Emotion.- Knowledge is Power.- Till Some New Player Us Do Part.- International Marketing Communications.- Sensory Marketing in the Digital Age.- To Possess or Not to Possess.- European Perspectives on Marketing.- Social Media and Trust, Diffusion, and User Experience.- Wanting that Object.- Emerging Thoughts in Social Media.- Sensory Marketing Through Touch.- To Adopt or Not to Adopt New Market and Technological Offerings.