Fashion Collections Product Development and Merchandising
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
Fr. 20.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
01.09.2017
Verlag
EGEA Spa - Bocconi University PressSeitenzahl
(Printausgabe)
Dateigröße
3726 KB
Sprache
Englisch
EAN
9788885486225
The book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies' characteristics and business models. The collection development process is a critical activity for fashion, that must continuously renew its products, and is subject to increasingly strict time, cost, and quality goals. A central theme is the complexity of managing the collection development process, due to the number of operations that must be carried out and the variety of actors involved. There must also be interaction between the creative and managerial competences present in the company. For all of these reasons, fashion collection development requires extraordinary coordination and integration abilities.This book is the product of the work and efforts of various authors, from both the academic and professional worlds. It also features numerous examples from the fashion industry.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung