Inhaltsverzeichnis
1 motivation
case insight: Aerogia
2 Problem
3 Customer
4 Jobs to be done
5 Solution
Startup cockpit: profiling summary
Case insight: Piavita
2: Prototyping
6 Product/service
7 Value proposition
8 Go to market
9 Competition
10 Unique selling proposition
Startup cockpit: unit economics
Startup cockpit: prototyping summary
Case insight: Travis
3: sourcing
11 team roles and competencies
12 Network and partner
13 Co-creation
14 requirements
15 Intellectual property
16 Risk compass
17 Call to action
Startup cockpit: transformation map and OKR
Startup cockpit: sourcing summary
Case insight: ava
4: Scaling
18 performance
Startup cockpit: profitable growth
Case insight: Pixability
19 Investment
20 Deal and exit
Startup cockpit: scaling summary
Case insight: a day in the life of a venture capitalist
Appendix: the pitch - Art or science?
Appendix: sample pitch deck.
Startup Navigator
Guiding Your Entrepreneurial Journey
Buch (Taschenbuch, Englisch)
Fr.69.90
inkl. gesetzl. MwSt.Beschreibung
Details
Einband
Taschenbuch
Erscheinungsdatum
05.10.2020
Verlag
Macmillan Education EltSeitenzahl
312
Maße (L/B/H)
23.9/18.9/1.9 cm
This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand.Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level.
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