
Behavioural Economics Psychology, neuroscience, and the human side of economics
-
- Taschenbuch
- eBook ausgewählt
Fr. 7.80
inkl. MwStBeschreibung
Details
Format
ePUB 3
Kopierschutz
Nein
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
07.01.2021
Verlag
Icon BooksSeitenzahl
176 (Printausgabe)
Dateigröße
801 KB
Sprache
Englisch
EAN
9781785786457
The controversial science that claims to have revolutionised economics.
For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement.
David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?
Weitere Bände von Hot Science
-
Rewilding von Cain Blythe
Band 14
Cain Blythe
RewildingeBook
Fr. 7.60
-
Biomimetics von Brian Clegg
Brian Clegg
BiomimeticseBook
Fr. 10.40
-
The Science of Music von Andrew May
Andrew May
The Science of MusiceBook
Fr. 10.40
-
Hothouse Earth von Bill McGuire
Bill McGuire
Hothouse EartheBook
Fr. 14.30
-
Behavioural Economics von David Orrell
David Orrell
Behavioural EconomicseBook
Fr. 7.80
-
Dark Matter and Dark Energy von Brian Clegg
Brian Clegg
Dark Matter and Dark EnergyeBook
Fr. 9.10
Unsere Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Erste Bewertung verfassen