Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Ja
Text-to-Speech
Nein
Erscheinungsdatum
30.07.2023
Herausgeber
Peter Esuh + weitereVerlag
Galda VerlagSeitenzahl
288 (Printausgabe)
Auflage
1. Auflage
Sprache
Englisch
EAN
9783962032944
This book provides enriching theoretical and empirical perspectives to the principles and practices of digital marketing, advertising, and public relations in Nigeria.
The various chapters contain insightful perspectives that would enhance understanding and discussions of the trends, opportunities and threats to digital marketing, advertising, and public relations, especially within the Nigerian context.
Authors of the various chapters draw insights not just from theoretical and empirical evidence, but also from their personal experiences with the fast-evolving trends in the digital revolution.
Composed of thirteen chapters,the book provides revealing perspectives that would hopefully ignite further discussions.
The various chapters contain insightful perspectives that would enhance understanding and discussions of the trends, opportunities and threats to digital marketing, advertising, and public relations, especially within the Nigerian context.
Authors of the various chapters draw insights not just from theoretical and empirical evidence, but also from their personal experiences with the fast-evolving trends in the digital revolution.
Composed of thirteen chapters,the book provides revealing perspectives that would hopefully ignite further discussions.
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