Porter, T: Selling Architectural Ideas
Fr. 259.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
13.09.2023
Verlag
Taylor & FrancisSeitenzahl
160
Maße (L/B)
28/21.6 cm
Gewicht
800 g
Sprache
Englisch
ISBN
978-1-138-46076-8
As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
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