Marketing in a Digital World A Complete Guide to Modern Marketing for All
-
- Englisch ausgewählt
Fr. 52.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
15.08.2023
Verlag
DG JuniorSeitenzahl
584
Maße (L/B/H)
21.6/14/3.5 cm
Gewicht
813 g
Sprache
Englisch
EAN
9798223600770
In an era where digital innovation drives the pulse of every industry, mastering the art of marketing is no longer a choice – it's a necessity. "Marketing in a Digital World" is your comprehensive and accessible guide to navigating the complex landscape of modern marketing. Whether you're a seasoned professional or a curious beginner, this book equips you with the tools and knowledge needed to thrive in the ever-evolving digital realm. Delve into the core principles that underpin successful digital marketing strategies, from search engine optimization and content creation to social media engagement, email campaigns, and beyond. Gain invaluable insights into crafting compelling narratives that resonate with your target audience and drive meaningful results. Learn how to harness the power of data-driven decision-making and automation, while maintaining a strong focus on ethical considerations. Uncover the secrets of effective customer relationship management (CRM) and event marketing to build lasting connections and drive loyalty. Dive into the world of video marketing, seize the potential of mobile marketing, and explore the intriguing realm of neuromarketing to understand the psychological nuances that influence consumer behavior. Highlights of "Marketing In a Digital World" include: A comprehensive exploration of modern marketing tactics and strategies. Practical insights into creating a strong online presence and optimizing your brand's visibility. Step-by-step guides to crafting engaging content and maximizing social media impact. Proven techniques for driving conversions through email campaigns and search engine optimization. Real-world case studies that provide actionable insights and inspiration. Ethical considerations and responsible practices for a sustainable and impactful marketing approach. Embark on a transformative journey that will empower you to excel in the world of digital marketing. "Marketing in a Digital World" is your ultimate companion for unlocking the potential of modern marketing and achieving remarkable success, regardless of your level of expertise. From entrepreneurs to marketing professionals and business owners, this book is your passport to thriving in the digital age.
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