Insurance promotion campaigns in unfavourable economic environments Applying possibilities for publicising and remembering brands in the Brazilian insurance market
-
- Englisch ausgewählt
Fr. 55.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
30.08.2023
Verlag
Our Knowledge PublishingSeitenzahl
52
Maße (L/B/H)
22/15/0.4 cm
Gewicht
96 g
Sprache
Englisch
ISBN
978-620-6-40531-3
Discussions are constantly being held about the real value of a brand and what benefits can be obtained from this asset. However, in unfavourable economic environments, it is common to see the first signs of austerity applied to the communications budget, which often contradicts speeches that stress the importance of having a strong and recognised brand, but which, at the first signs of difficulty, cut back on investments in promotional campaigns. In view of this, the development of methods to assess the impact of these campaigns on organisations' revenues, even if they are indirect and often not so precise, is necessary since these are arguments that support the maintenance of advertising resources, which keeps the brand in consumers' minds, even at times when they are less inclined to consume, but continue to do so.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung