The Disruption Fallacy Stop Breaking The Wrong Things And Achieve Meaningful Progress
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Beschreibung
Details
Einband
Taschenbuch
Erscheinungsdatum
19.05.2025
Verlag
Brave New BooksSeitenzahl
172
Maße (L/B/H)
21.5/13.5/1 cm
Gewicht
216 g
Auflage
1
Sprache
Englisch
ISBN
978-94-6520-438-3
Disruption is the business world's favorite buzzword, but innovation veteran Costas Papaikonomou calls it a costly fallacy. In his provocative new book, The Disruption Fallacy, he argues that meaningful progress doesn't come from smashing the system-it comes from working smarter with what's already there. Aimed at business leaders and particularly manufacturers of everyday consumer goods, this is a wake-up call for an industry drowning in hype. Papaikonomou, co-founder of Happen Group-a global innovation agency that delivered over $5 billion in revenue growth for clients before its 2019 sale to Accenture-draws on 30 years of hands-on experience and hundreds of successful product launches. From supermarket staples to industrial flops, he's seen it all. His verdict? "Innovation is a tool, not a goal. Disruption is often just noise that distracts from real results." With sharp wit and battle-tested insights, The Disruption Fallacy dismantles the obsession with "move fast and break things." Papaikonomou offers a better way: practical, low-risk innovation that leverages existing production assets.
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