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Copywriting Made Simple

Tom Albrighton

Buch (Taschenbuch, Englisch)
Buch (Taschenbuch, Englisch)
Fr. 36.90
Fr. 36.90
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Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.

You'll learn how to...

• Write clearly, simply and engagingly
• Choose a killer headline and a strong structure
• Use 20 proven strategies for creative copywriting
• Harness the power of persuasion and psychology
• Create a unique tone of voice for a brand

Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.

"Tom's put a lifetime of learning into this book… an incredibly thorough briefing on copywriting." - Dave Trott, Creative legend, agency founder, author and teacher.

"Educational, entertaining and energetic… prepare to dig deep and enjoy!" - Katherine Wildman, Host, The Writing Desk.


Einband Taschenbuch
Seitenzahl 306
Erscheinungsdatum 21.05.2018
Sprache Englisch
ISBN 978-1-78901-364-1
Verlag Troubador Publishing Ltd
Maße (L/B/H) 21.8/13.9/2 cm
Gewicht 398 g


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