* define and target their ideal market -- and stop squandering time, energy, and money on unfocused prospecting
* develop a personalized script utilizing all the elements of a successful cold call
* get valuable information from assistants -- and then get past them
* view voice mail not as a frustrating barrier, but as a unique opportunity
Red-Hot Cold Call Selling is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry. The book includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more.