The Design Thinking Playbook

Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

Michael Lewrick, Patrick Link, Larry Leifer

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Beschreibung

A radical shift in perspective to transform your organization to become more innovative

The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.

This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.
* Explore the digitized future using new design criteria to create real value for the user
* Foster radical innovation through an inspiring framework for action
* Gather the right people to build highly-motivated teams

* Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective
* Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications

Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations--and individuals--to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

Produktdetails

Format PDF i
Kopierschutz Ja i
Family Sharing Nein i
Text-to-Speech Nein i
Seitenzahl 352 (Printausgabe)
Erscheinungsdatum 24.04.2018
Sprache Englisch
EAN 9781119467489
Verlag John Wiley & Sons
Dateigröße 21595 KB
Verkaufsrang 33820

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Amazing book from Stanford professors about digital transformation
von einer Kundin/einem Kunden aus Zürich am 08.06.2018
Bewertet: Einband: Taschenbuch

The Design Thinking Playbook is a fresh and highly visual guide. Everyone dealing with digital transformation efforts will love the playbook. The editors created a well structured book with many methods and tools. It addresses even Blockchain topics and how to apply Business Eco-system Thinking. In addtion, examples with regard ... The Design Thinking Playbook is a fresh and highly visual guide. Everyone dealing with digital transformation efforts will love the playbook. The editors created a well structured book with many methods and tools. It addresses even Blockchain topics and how to apply Business Eco-system Thinking. In addtion, examples with regard to Artificial intelligence are outlined. Robotics is covered as well. Happy to work with the methods provided in the playbook.


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