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The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money

Competing for Customer Time, Attention, and Money

B. Joseph Pine II, James H. Gilmore

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Beschreibung

Fully updated edition that brings the timeless idea of The Experience Economy into the digital world.


  • New examples and data on a timeless idea.

  • New information on "virtual experiences" and using the experience economy on the web.

  • New preface.

  • Two proven frameworks that show how to stage engaging and compelling experiences.

  • Guidelines for taking on roles--for yourself and your employees--for staging experiences, using theatre as a frame.

Audience: Senior strategists, marketers, product development.

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business.

You can visit the authors at:
strategichorizons.com/
linkedin.com/in/joepine
en.wikipedia.org/wiki/B._Joseph_Pine_II

Produktdetails

Einband gebundene Ausgabe
Seitenzahl 400
Erscheinungsdatum 10.12.2019
Sprache Englisch
ISBN 978-1-63369-797-3
Verlag KNV Besorgung
Maße (L/B/H) 24.5/16.7/3.5 cm
Gewicht 602 g
Verkaufsrang 29074

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