The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Competing for Customer Time, Attention, and Money
Fully updated edition that brings the timeless idea of The Experience Economy into the digital world.
- New examples and data on a timeless idea.
- New information on "virtual experiences" and using the experience economy on the web.
- New preface.
- Two proven frameworks that show how to stage engaging and compelling experiences.
- Guidelines for taking on roles--for yourself and your employees--for staging experiences, using theatre as a frame.
Audience: Senior strategists, marketers, product development.
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business.
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