The first survey of Richard Avedon's influential advertising work. Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the twenty-first century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with an immensely talented cadre of models, copy writers, and art directors-Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty
Laura Avedon and James Martin are the directors of the Richard Avedon Foundation in New York City. Rebecca Arnold is senior lecturer in history of dress and textiles at the Courtauld Institute of Art in London. Her books include
The American Look (2008) and
Fashion: A Short Introduction (2009). She lives in London.