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The Invincible Company

How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models

Alexander Osterwalder, Yves Pigneur, Alan Smith, Frederic Etiemble

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Buch (Taschenbuch, Englisch)
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The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools--such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map--enable readers to understand how to design invincible companies. The Invincible Company: * Helps large and small companies build their growth strategy and manage their core simultaneously * Explains the world's best modern and historic business models * Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.


Einband Taschenbuch
Seitenzahl 400
Erscheinungsdatum 14.04.2020
Sprache Englisch
ISBN 978-1-119-52396-3
Verlag John Wiley & Sons Inc
Maße (L/B/H) 24.1/19.3/2.7 cm
Gewicht 1084 g
Auflage 1. Auflage
Verkaufsrang 5292


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  • 1 Tool The Portfolio Map p. 10 Explore Portfolio p. 14 Exploit Portfolio p. 27 Explore and Exploit p. 37 2 Manage Strategic Guidance p. 50 Explore Portfolio Management p. 70 Exploit Portfolio Management p. 109 3 Invent Pattern Library Frontstage Disruption p. 142 Backstage Disruption p. 162 Profit formula Disruption p. 188 Assessment Questions for Leaders p. 212 4 Improve Pattern Library Value Proposition Shifts p. 230 Frontstage Driven Shifts p. 242 Backstage Driven Shifts p. 254 Profit Formula Driven Shifts p. 266 Questions for Leaders p. 280 5 Culture The Culture Map p. 296 Designing an Exploration Culture p. 308 Innovation Culture Readiness Assessment p. 314