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Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Damian Ryan

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    Kogan Page

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Beschreibung

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.

Damian Ryan is a media and marketing expert with over 30 years' experience. He created the Golden Spider Awards for internet excellence, before establishing the first digital agency in the UK and Ireland in 1997. He went on to successfully build and sell three digital marketing businesses and is now a specialist adviser in mergers and acquisitions in corporate finance. Ryan is now a partner with BDO where he covers deals in media marketing communications and marketing technologies.

He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.

Produktdetails

Einband gebundene Ausgabe
Seitenzahl 416
Erscheinungsdatum 24.11.2020
Sprache Englisch
ISBN 978-1-78966-603-8
Verlag Kogan Page
Maße (L/B/H) 23.6/16/3.8 cm
Gewicht 1043 g
Auflage 5. Auflage

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  • Chapter - 01: Introduction: Digital transformation; Chapter - 02: Digital marketing strategy setting; Chapter - 03: Being online: welcoming the world; Chapter - 04: Search engine optimization (SEO): basics and trends; Chapter - 05: Search engine marketing (SEM); Chapter - 06: Email marketing; Chapter - 07: Mobile marketing; Chapter - 08: Understanding social media; Chapter - 09: Content marketing and native content; Chapter - 10: Programmatic marketing; Chapter - 11: Performance marketing; Chapter - 12: How to form meaningful insights from data; Chapter - 13: Creativity in digital marketing