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The Rise of The Meaningful Economy: A megatrend where meaning is a new currency

Mark Drewell, Björn Larsson

Buch (Taschenbuch, Englisch)
Buch (Taschenbuch, Englisch)
Fr. 28.90
Fr. 28.90
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Weitere Formate


We are changing what we buy and from whom, how and where we work, what we do with our capital and how we design and run our organisations. The Meaningful Economy is an emerging megatrend and a new lens through which companies and entrepreneurs can look to create value. In short, meaning is a new currency.

For individuals, it heralds the emergence of an economic system which supports ever more people living meaningful lives through their economic choices.

For businesses and entrepreneurs, it is a new lens through which to look for value creation. And how equally the absence of meaning is a threat to successful businesses today.

For societies at large, the rise of the Meaningful Economy offers the potential for human progress and the accelerated achievement of the UN Sustainable Development Goals.

Mark Drewell and Björn Larsson's ground-breaking insights are laid out in a compact accessible format, with supporting full-colour diagrams and photos. Backed by big data, they have shaped a story for our times. They show how beneath the surface and amid the sense that is shared by many that our economic system is broken, we are reaching a tipping point towards a new narrative where people are using their economic power to create a more positive future.

Mark is an internationally recognised thought and action leader on the development of organisations and leadership for the 21st century. Oxford educated, at the age of 27 he co-created a business community forum in South Africa that was replicated over 4 000 times and became a vital component of the peaceful transition of power to Nelson Mandela.

Prior to becoming a partner in the ForeSight Group he was the Founding Chairman and then CEO of the Globally Responsible Leadership Initiative - building a coalition of companies and business schools on all continents focused on developing the next generation of globally responsible business leaders. In his business career he served for a decade on the Executive Committee of Barloworld, a 35 000 employee industrial group with operations in 32 countries. He has also served as board member and chaired the global conferences of the IABC, the professional association of 13 000 business communicators.


Einband Taschenbuch
Seitenzahl 84
Erscheinungsdatum 16.04.2020
Sprache Englisch
ISBN 978-1-912892-90-7
Verlag Lightning Source Inc
Maße (L/B/H) 27.9/21.8/1.5 cm
Gewicht 340 g


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