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Now... Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market

7 Ways to Maximize Your Profits in Any Market

Mark Thompson, Brian Tracy

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Beschreibung


No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results.Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to:Become a great leader - get superior results from everyone around youAttract and keep great people - build peak-performing teamsDevelop a great business plan - structure your business to maximize every resourceOffer a great product or service - identify exactly whatyour market needsDeliver superior customer service - make service your key competitive advantageCreate a great marketing plan - position your business as the preeminent providerPerfect your sales process - motivate customers to buy again and againComplete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.


McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Produktdetails

Einband gebundene Ausgabe
Seitenzahl 256
Altersempfehlung ab 18 Jahr(e)
Erscheinungsdatum 01.11.2010
Sprache Englisch
ISBN 978-0-8144-1697-6
Verlag MCGRAW-HILL Professional
Maße (L/B/H) 23.5/16/2.8 cm
Gewicht 514 g

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  • Contents


    Foreword by Frances Hesselbein xiii


    Preface by Marshall Goldsmith xv


    Acknowledgments xvii


    I N T RODUCTION x x i


    CHAPTER 1


    Become a Great Leader 1


    CHAPTER 2


    Develop a Great Business Plan 35


    CHAPTER 3


    Surround Yourself with Great People 61


    CHAPTER 4


    Offer a Great Product or Service 91


    CHAPTER 5


    Design a Great Marketing Plan 115


    CHAPTER 6


    Perfect a Great Sales Process 148


    CHAPTER 7


    Create a Great Customer Experience 178


    APPENDIX


    Now, Build a Great Life! 205


    Index 215