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Switch

How to change things when change is hard

Chip Heath, Dan Heath

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Beschreibung

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Dan Heath (Author)

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four
New York Times bestselling books:
Made to Stick,
Switch,
Decisive, and
The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

Chip Heath (Author)

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

"A fantastic book" Wired "Witty and instructive" Wall Street Journal "Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality" BBC Focus "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making" Time "A must-read" Forbes

Produktdetails

Einband Taschenbuch
Seitenzahl 320
Erscheinungsdatum 01.03.2011
Sprache Englisch
ISBN 978-1-84794-032-2
Verlag Random House UK Ltd
Maße (L/B/H) 20.1/13/2.3 cm
Gewicht 233 g

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