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The Social Media Bible

Tactics, Tools, and Strategies for Business Success

Lon Safko

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Buch (Taschenbuch, Englisch)
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The go-to guide to social media skills, now in an updated and revised Third Edition
The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.
* Updates and changes to Google's search engine algorithms
* More information on plug-ins, widgets, apps, and integration
* Updates on Twitter and Yammer and new information on Google+
* The latest in mobile marketing
Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Lon Safko is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.


Einband Taschenbuch
Seitenzahl 640
Erscheinungsdatum 27.04.2012
Sprache Englisch
ISBN 978-1-118-26974-9
Reihe Wiley Desktop Editions
Verlag John Wiley & Sons
Maße (L/B/H) 23.3/19.1/3.5 cm
Gewicht 1078 g
Abbildungen mit Illustrationen
Auflage 3. Auflage


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    INTRODUCTION xi PART I Tactics and Tools

    CHAPTER 1 What Is Social Media? 3

    CHAPTER 2 Say Hello to Social Networking 25

    CHAPTER 3 It's Not Your Father's E-Mail 61

    CHAPTER 4 The World of Web Pages 85

    CHAPTER 5 The Internet Forum 117

    CHAPTER 6 The Ubiquitous Blog 141

    CHAPTER 7 The Wisdom of the Wiki 167

    CHAPTER 8 A Picture Is Worth a Thousand Words (Photo Sharing) 187

    CHAPTER 9 Talking about the Podcast (Audio Create) 207

    CHAPTER 10 Got Audio? (Audio Sharing) 233

    CHAPTER 11 Watch Out for Vlogs (Video Create) 253

    CHAPTER 12 Got Video? (Video Sharing) 273

    CHAPTER 13 Thumbs Up for Microblogging 289

    CHAPTER 14 Live from Anywhere--It's Livecasting 317

    CHAPTER 15 Virtual Worlds--Real Impact 339

    CHAPTER 16 Gaming the System: Virtual Gaming 371

    CHAPTER 17 RSS--Really Simple Syndication Made Simple 397

    CHAPTER 18 Spotlight on Search (Search Engine Optimization) 411

    CHAPTER 19 Marketing Yourself (Search Engine Marketing) 441

    CHAPTER 20 The Formidable Fourth Screen (Mobile) 457

    CHAPTER 21 Let the Conversation Begin (Interpersonal) 487

    PART II Strategy: The Five Steps to Social Media Success

    CHAPTER 22 Analyze Your Existing Media 539

    CHAPTER 23 The Social Media Trinity 551

    CHAPTER 24 Integrate Strategies 565

    CHAPTER 25 Identify Resources 577

    CHAPTER 26 Implement and Measurement 589

    INDEX 601