Knowledge Region: Alps-Adriatic Challenges

Volume II – Actors and Cases

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This book discusses the role of knowledge in European transformation under a regional actors perspective. It brings together diverse contributions dealing with particular actors and cases. Besides the educational focus, the volume contains illustrative case studies of knowledge utilisation in the corporate sector. Its focus is on the Alps-Adriatic cross-border region in Central Europe with some international comparisons. Here the dense fabric of knowledge in regional societies is demonstrated empirically. Awareness of the importance of regions in socio-economic development is raised.

The Editors: Josef Langer is professor of sociology at Klagenfurt University (Austria). He has held functions in professional organisations, acted as consultant and has lectured at a number of universities in Europe, Japan, India, Africa and USA. His current fields of research include European transformation and cross-cultural management.

Nikša Alfirević is professor of management at the University of Split (Croatia). He has participated at numerous conferences and cooperated with companies, universities and non-profit organisations in Austria, Croatia and UK, including EU-sponsored projects. His main research interests are management of non-profit organisations, e-business and social dimensions of information & communication technologies.

Goran Vlašić is teaching and research assistant at the University of Zagreb (Croatia). His research interests relate to marketing driven strategies, reputation management and innovation. He actively cooperates with companies on the issues of strategy innovation.


Einband Taschenbuch
Erscheinungsdatum 17.11.2009
Herausgeber Josef Langer, Niksa Alfirevic, Goran Vlasic
Verlag Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Seitenzahl 202
Maße (L/B/H) 21.1/14.6/1.5 cm
Gewicht 270 g
Sprache Englisch
ISBN 978-3-631-58557-3


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  • Contents: Josef Langer/Nikša Alfirević/Goran Vlašić: Knowledge and its Agents – Renata Relja/Darko Rendulić: Work in the Era of Knowledge-based Development - Conceptual Foundations and Analysis of Social Determinants in the Alps-Adriatic Context – Jurica Šimurina/Jurica Pavičić/Morana Fudurić: Economics and Business International Programme (EBIP) - The Exchange of Knowledge and Experience – Vladimir Gnjidić/Nino Gabelica/Miše Kutleša: Educational Management and Marketing Orientation of Croatian Elementary Schools - Results of Preliminary Empirical Research – Martina Sopta/Bojan Makar: Knowledge-based Services - The Case of Outsourcing Marketing in Croatian Companies – Nenad Brkić/Almir Salihović: Measuring Web Site Service Quality Using e-SQ and SDDS Criteria - Example of Central Banks in Southeast Europe – Zdeslav Hrepić: Exploring the Role of Pen-based Computing in an Advancing Knowledge Society – Gunhild Sagmeister: Graduates in a Knowledge-based Society – Gabriella Rigoni: The Function of ERDISU of Trieste within a New Concept of the Right to Higher Education in the Alps-Adriatic Area and the Adriatic Euroregion – Gordana Forčić/Bojana Ćulum: Civil Involvement in the Knowledge Society - The Case of Volunteering in Primorsko-Goranska County (Croatia) – Vanja Sertić/Morana Fudurić: Moving Board as a New Marketing Communication Tool – Josef Eltantawi: Kapsch and the Alps-Adriatic Challenges - Always one Step Ahead – Manfred Ruprechter: Knowledge Transfer and Knowledge Utility in the Alps-Adriatic Region – Gerhard Strohmeier: Higher Education Institutions in Cross-border Co-operation - The Vienna Region and Western Hungary – János Rechnitzer/Melinda Smahó: Cross-border Co-operation of Higher Education Institutions in Western Hungary – Magnus Grubbe: Non-Governance and the Experience with the «Knowledge Economy» in the Øresund Region.