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Contagious: Why Things Catch on

Why Things Catch On

Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.
Portrait
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and is the internationally bestselling author of
Contagious and
Invisible Influence. He’s published dozens of papers in top-tier academic journals, consulted for a range of Fortune 500 companies (e.g., Google, Apple, and Nike), and popular accounts of his work often appear in places like
The 
New York Times,
The Wall Street Journal, and
Harvard Business Review.

Keith Nobbs has appeared on Broadway in
The Lion In Winter and off-Broadway in
Dog Sees God,
Romance,
The Hasty Heart,
Bye Bye Birdie,
Dublin Carol, and
Four (Lucille Lortel Award, Drama Desk Nomination). His film credits include
Phone Booth,
Double Whammy, and
25th Hour. Television credits include
The Black Donnellys (series regular),
Law and Order: Criminal Intent, and
The Sopranos.
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Beschreibung

Produktdetails

Medium CD
Sprecher Keith Nobbs
Erscheinungsdatum 05.03.2013
Sprache Englisch
EAN 9781442359376
Verlag Simon & Schuster USA
Spieldauer 420 Minuten
Hörbuch (CD)
Hörbuch (CD)
Fr. 36.40
Fr. 36.40
inkl. gesetzl. MwSt.
inkl. gesetzl. MwSt.
Versandfertig innert 4 - 7 Werktagen Versandkostenfrei
Versandfertig innert 4 - 7 Werktagen
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