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Campaign Strategy in Direct Democracy

"This book takes a fresh look at direct democracy by exploring how political actors run direct-democratic campaigns. It is the first study of comparative direct-democratic campaigning and examines eight campaigns on four salient policy domains: immigration, health politics, welfare state issues, and economic liberalism centering on the world's champion par excellence of direct-democracy, Switzerland. Bernhard derives much of his analysis through interviews conducted with campaign managers providing first-hand accounts that offer unprecedented access into the organization and strategy behind direct-democratic campaigns. Campaign Strategy in Direct Democracy is essential reading for students and scholars of political communication and political science."--Publisher's website.
Portrait
LAURENT BERNHARD is Postdoctoral Researcher, Institute for Political Science, University of Zurich, Switzerland and University of Berne, Berne, Switzerland

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  • Introduction State of the Art Design of the Study Plan of the Book Theoretical Framework Objectives Means Ways Conclusion The Strategic Context The Institutional Context The Players of the Game Issue-specific Contexts Conclusion The Profiles of the Campaigns Asylum Law Naturalization Initiative Health-care Article Single Health Insurance Disabled Insurance Reform Old-age Pensions Corporate Tax Reform Right to Sue Initiative Comparative Perspective Conclusion Coalition Formation Coalition Formation in Direct Democracy Internal Coalition Structure Data and Method of Analysis Results Conclusion Message Development Message Selection Negative Campaigning Data and Method of Analysis Results Conclusion Message Delivery Theoretical Considerations Empirical Analysis Conclusion Power Analysis Key Players Data and Methods of Analysis Results Conclusion Conclusion Summary Improving Direct Democracy References Appendix
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Beschreibung

Produktdetails

Einband gebundene Ausgabe
Seitenzahl 255
Erscheinungsdatum 30.10.2012
Sprache Englisch
ISBN 978-1-137-01133-6
Reihe Challenges to Democracy in the
Verlag Springer Palgrave Macmillan
Maße (L/B/H) 21.6/14.5/2.3 cm
Gewicht 465 g
Auflage 2012
Buch (gebundene Ausgabe, Englisch)
Buch (gebundene Ausgabe, Englisch)
Fr. 119.00
Fr. 119.00
inkl. gesetzl. MwSt.
inkl. gesetzl. MwSt.
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