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Cool Infographics

Effective Communication with Data Visualization and Design

Randy Krum

Buch (Taschenbuch, Englisch)
Buch (Taschenbuch, Englisch)
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Make information memorable with creative visual design techniques
Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.
* Explains why infographics and data visualizations work
* Shares the tools and techniques for creating great infographics
* Covers online infographics used for marketing, including social media and search engine optimization (SEO)
* Shows how to market your skills with a visual, infographic resume
* Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers
With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

Randy Krum is founder and president of InfoNewt, an infographic design and data visualization company, and the creator of Cool Infographics ( He designs infographics for both online publications and internal communications, and consults on building infographic landing pages, social sharing links, infographic SEO, reaching key influencers, and tracking results.


Einband Taschenbuch
Seitenzahl 368
Erscheinungsdatum 05.11.2013
Sprache Englisch
ISBN 978-1-118-58230-5
Verlag John Wiley & Sons, Ltd.
Maße (L/B/H) 23.1/18.4/2.7 cm
Gewicht 760 g
Abbildungen illustrations (black and white, and colour), maps (colour)
Auflage 1. Auflage


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  • Artikelbild-0
  • 1 The Science of Infographics 1

    Information Overload 9

    The Rise of the Informavore 9

    The Rise of Big Data 11

    Why Infographics Work 14

    Pattern Recognition 15

    The Language of Context 16

    The Picture Superiority Effect 20

    The Art of Storytelling 27

    Introduction/Foundation 28

    Ah-Ha! The Main Event 28

    Conclusion/Call-to-action 29

    Media Formats of Infographics 31

    Static Infographics 31

    Zooming Infographics 34

    Clickable Infographics 37

    Animated Infographics 42

    Video Infographics 45

    Interactive Infographics 48

    Final Thoughts 52

    2 Online Infographics 57

    Vertical Versus Horizontal Layouts 58

    Types of Online Infographics 67

    Informative Infographics 69

    Persuasive Infographics 71

    Visual Explanations 78

    Infographic Advertisements 83

    PR Infographics 88

    Infographic Posters 90

    Intellectual Property Issues 98

    Copyright 98

    Creative Commons 100

    Trademarks and the Fair Use Doctrine 103

    Images and Illustrations 105

    AIGA, the Professional Association for Design 107

    Should You Copyright Your Infographic? 107

    Final Thoughts 108

    3 Infographics and SEO 113

    The Search Engine Challenge 115

    The Objective of SEO 118

    The Link Bait Challenge 119

    It's All About Relevance 123

    Online Lifespan 126

    Infographic Release Strategy 135

    Landing Pages 135

    Self-promotion 148

    Promotion, Publicity, and Outreach 155

    Final Thoughts 169

    4 Infographic Resumes 173

    Key Benefits 180

    What's the Risk? 180

    Designing an Infographic Resume 181

    Timeline Designs 183

    Relative Experience Designs 187

    Geographic Designs 190

    Company Logos and Icons 192

    Software Application Logos 201

    Using an Infographic Resume 204

    Job Application Systems 204

    Standalone Infographic Resume 205

    Combined Infographic Resume Design 208

    Publishing Infographic Resumes Online 210

    Designing Infographic Resumes for Print 211

    Infographic Resumes on the iPad (or Tablet) 215

    Infographic Resume Design Tools 217

    All About You 228

    5 Internal Confidential Infographics 233

    Improving Internal Communications 234

    The Fear of Confidential Information 236

    Ideas for Visualizing Internal Data 238

    Budgets 238

    Sales and Profit Data 244

    Business Processes 246

    Strategies 251

    Better Presentations Using Infographics 259

    Final Thoughts 268

    6 Designing Infographics 271

    Be Accurate 272

    Visualizing Area 274

    Pick a Good Topic 281

    Trending Topics 281

    Controversial Topics 282

    Search for Prior Art 282

    Focus on the Key Message 283

    The 5-second Rule 284

    Tell One Story Really Well 285

    Visualize When Possible 288

    Big Fonts Are NOT Data Visualizations 288

    Visuals Are Perceived as More Important 290

    Minimize Text 291

    Eliminate Chart Legends 293

    Be Data Transparent 295

    No Data Sources List 296

    Vague Data Sources 297

    Questionable Data Sources 298

    Best Practices 298

    The Fine Print 299

    Company Logo 299

    Copyright License 300

    Original Landing Page URL 300

    Designer Credit 301

    Putting It Together 302

    Final Thoughts 302

    7 Design Resources 305

    Desktop Software Tools 306

    Vector Graphics 306

    Image Editing 314

    Online Data Visualization Tools 317

    Finding Data Online 328

    Online Infographics Design Sites 330

    Reading List 337

    Index 339