Campbell, D: Business Strategy

An Introduction

David Campbell, George Stonehouse, Bill Houston

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'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed.
The following features are included:
A comprehensive introduction to the subjects of business strategy and strategic management
Complex issues explained in a straightforward way for students new to this topic
Student friendly learning features throughout
Case studies of varying lengths with questions included for assignment and seminar work
A discussion of both traditional theory and the most recent research in the field
This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject.
A web-based Tutor Resource Site accompanies the book.
Now a stronger emphasis on learning objectives,chapter summaries and review and discussion questions to consolidate learning
Comprehensive but clear coverage of the topic area provides concise study route for modular students
New chapters on business ethics, and types/levels of strategy added to enable closer link in with course structure and content

'A clear and concise summary of many of the key concepts in Strategic Management. It should be of real value to students especially in the run up to exams.'

Professor David Parker, Aston University.


Einband Taschenbuch
Seitenzahl 448
Erscheinungsdatum 09.07.2002
Sprache Englisch
ISBN 978-0-7506-5569-9
Verlag Elsevier LTD, Oxford
Maße (L/B/H) 24.6/19/2.7 cm
Gewicht 1190 g
Abbildungen black & white illustrations
Auflage 2. Auflage


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  • Key concept index; Acknowledgements; An introduction to the strategic process - Strategy and strategic objectives; Internal analysis - The business organization: competences and activities; Human resources and culture; Financial analysis and performance indicators; Products and markets; External analysis - Analysis of the macroenvironment; Analysis of the competitive environment; Strategies: core competence, generic and hybrid strategies; Strategic implementation and management - Evaluation and selection of strategies; Strategic implementation; Strategic development; Quality, operations, performance and benchmarking; International and global strategies; Social responsibility and business ethics; Strategic management: present and future trends; The case studies and scenarios; Glossary; Index.