How to Change Minds

The Art of Influence without Manipulation

Rob Jolles

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Beschreibung

Persuade, Don't Push!

Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice-illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories-will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.

Rob Jolles is president of Jolles Associates, Inc., an international training consulting corporation, was a record-setting salesperson and sales trainer for New York Life and Xerox, and draws on more than thirty years of experience changing people's minds. He is the author of four previous books, including Customer Centered Selling.

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Format ePUB i
Kopierschutz Ja i
Family Sharing Nein i
Text-to-Speech Nein i
Seitenzahl 216 (Printausgabe)
Erscheinungsdatum 03.06.2013
Sprache Englisch
EAN 9781609948313
Verlag Berrett-Koehler Publishers
Dateigröße 2404 KB

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