The Best Digital Marketing Campaigns in the World II

Mastering the Art of Customer Engagement

Damian Ryan

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Beschreibung

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America.

Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Damian Ryan

Produktdetails

Format ePUB i
Kopierschutz Ja i
Family Sharing Ja i
Text-to-Speech Ja i
Seitenzahl 240 (Printausgabe)
Erscheinungsdatum 03.03.2014
Sprache Englisch
EAN 9780749469696
Verlag Kogan Page
Dateigröße 7647 KB

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  • Chapter - 0: Introduction; Digital Marketing is Dead No It's Alive'No it's All Integrated Now..Eh? Chapter - 1: Case Study 1; Volkswagen BlueMotion Roulette; Chapter - 2: Case Study 2; How Social Saved Water; Chapter - 3: Case Study 3; Oxford and Cambridge Boat Race; Chapter - 4: Case Study 4; Faktum Hotels; Chapter - 5: Case Study 5; JetBlue Getaways; Chapter - 6: Case Study 6; Heinz Beanz for Grown Upz; Chapter - 7: Case Study 7; Harley-Davidson's Open Road Festival; Chapter - 8: Case Study 8; McDonald's.Our Food.Your Questions; Chapter - 9: Case Study 9; Heathrow Boutique; Chapter - 10: Case Study 10; Activia; Chapter - 11: Case Study 11; Deutsche Telekom; Chapter - 12: Case Study 12; Nike 10K Run; Chapter - 13: Case Study 13; Red Bull Stratos; Chapter - 14: Case Study 14; Chickasaw Country; Chapter - 15: Case Study 15; Barclaycard 'Toys Unleashed'; Chapter - 16: Case Study 16; Avaya; Chapter - 17: Case Study 17; Bodyform; Chapter - 18: Case Study 18; Koozai; Chapter - 19: Case Study 19; KWV 3 Brandy; Chapter - 20: Case Study 20; Britain's Best Office Dog; Chapter - 21: Case Study 21; Ikea: Moving the Store; Chapter - 22: Case Study 22; Green for Go; Chapter - 23: Case Study 23; The Tweet Shop; Chapter - 24: Case Study 24; O2 Rugby; Chapter - 25: Case Study 25; Samsung Facebook Activation; Chapter - 26: Case Study 26; Lufthansa Boeing; Chapter - 27: Case Study 27;Fortnum & Mason; Chapter - 28: Case Study 28; Louisville Slugger; Chapter - 29: Case Study 29; Screwfix; Chapter - 30: Case Study 30; Polowers; Chapter - 31: Case Study 31; Peugeot; Let Your Body Drive; Chapter - 32: Case Study 32; Hobart-Get Back To Scratch; Chapter - 33: Case Study 33; Freshersfields.com; Chapter - 34: Case Study 34; Naturevalleytrailview.com; Chapter - 35: Case Study 35; 'The Walking Dead' Kill Count; Chapter - 36: Case Study 36; 8a Store; Chapter - 37: Case Study 37; UEFA Europa League; Chapter - 38: Case Study 38; Digicel; Chapter - 39: Case Study 39; Axe Wingman; Chapter - 40: Case Study 40; BBC Africa; Section - 41: What's Next?