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Behind Every Good Decision

How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

Piyanka Jain, Puneet Sharma

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Beschreibung

There is a costly misconception in business today - that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth.

In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors' streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps...using only Excel as a tool. Readers will learn how to:


  • Clarify the business question

  • Lay out a hypothesis-driven plan

  • Pull relevant data

  • Convert it to insights

  • Make decisions that make an impact

Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn't rocket science - it's a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn't want to do that?

Piyanka Jain is President and CEO of Aryng, a management consulting company focused on analytics for business impact.

Puneet Sharma is VP of Analytics, Growth Hacking, and User Research at Move Inc.

Produktdetails

Einband gebundene Ausgabe
Seitenzahl 256
Altersempfehlung ab 18 Jahr(e)
Erscheinungsdatum 05.11.2014
Sprache Englisch
ISBN 978-0-8144-4921-9
Verlag McGraw-Hill Education Ltd
Maße (L/B/H) 23.9/16.1/3 cm
Gewicht 523 g

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  • Contents

    Prefacexi

    Acknowledgmentsxv

    Introduction1

    SECTION 1--HELLO ANALYTICS!7

    1.Analytics or Die9

    2.What Is Analytics?20

    3.Top Seven Analytics Methodologies34

    SECTION 2--DIVING DEEP49

    4.B.A.D.I.R.: Business Analytics in Five Simple Steps51

    5.Predictive Analytics, aka Rocket Science101

    6.Data and Analytics Tools128

    SECTION 3--LEADERSHIP TOOLKIT141

    7.Analytics and Leadership143

    8.Competing on Analytics156

    9.Analytics Leader's Playbook171

    10.Making It Happen175

    11.Common Pitfalls184

    SECTION 4--ANALYTICS AT WORK:

    TEN CASE STUDIES207

    Appendix221

    Notes229

    Index233

    About the Authors239