Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.
Land Your Dream Job. Kill It in Your Career. Rock Social Media.
The Twitter influencer with half a million engaged followers finally has more than 140 characters for her fashion gossip and wisdom. And gossip. As the anonymous DKNY PR Girl, tweeting from behind the scenes at runway shows and red carpet gown fittings, Aliza Licht's identity was the second-best kept secret in the fashion world in the early '00s. (The first-best kept secret identity was Gossip Girl, of course.) When she unveiled herself in 2011 as a savvy (but always sarcastic) PR executive with two kids, she became an even hotter ticket-her Twitter following grew even bigger, her supporters became even more vocal, and she found herself inundated with requests from followers of all ages, across all industries, seeking advice on how to "make it" the way she did. And that's why she needed a book. LEAVE YOUR MARK isn't an advice book-it's a mentorship in 256 pages. Aliza's here to tell her story, complete withThe Devil Wears Prada moments, and she draws invaluable lessons from her experience. There's advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK-personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your snarky, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self
Aliza Licht is the fashion PR executive and Twitter phenomenon, DKNY PR GIRL. Dubbed the 'Reigning Queen of Social Media' by Women's Wear Daily, an 'E-lebrity' by the New York Times, and one of 'Six Women Who Rule the Fashion World' by TIME Style & Design, she is a TEDx speaker and five-time Fashion 2.0 award winner. She lives in New York City with her husband and their two children.