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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Marketing Strategies for Engaging the Digital Generation

Damian Ryan

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  • Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

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Beschreibung

"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing,customer engagement and digital marketing strategies.This book will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve the competitive edge to keep them aheadIncluding new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go"--

Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of The Best Digital Marketing Campaigns in the World and is the editor of Understanding Social Media.

Produktdetails

Einband gebundene Ausgabe
Seitenzahl 648
Erscheinungsdatum 28.06.2014
Sprache Englisch
ISBN 978-0-7494-7633-5
Verlag Kogan Page
Maße (L/B/H) 23.4/15.6/2.4 cm
Gewicht 791 g
Auflage 3. Auflage

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  • ** Chapter - 01: So... you want to go digital???; ** Chapter - 02: @first... think!; ** Chapter - 03: Then build your channel; ** Chapter - 04: Is it working?; ** Chapter - 05: Are customers finding you?; ** Chapter - 06: Understanding social media; ** Chapter - 07: Understanding e-mail marketing; ** Chapter - 08: Understanding mobile marketing; ** Chapter - 09: Understanding performance marketing; ** Chapter - 10: Understanding online public relations; ** Chapter - 11: Understanding content marketing; ** Chapter - 12: Convincing your boss to invest in digital marketing; ** Chapter - 13: What's next?