A Practical Guidebook for Creating Great Digital Products
In the world of digital products, the future is difficult to predict and success requires reducing the risk of failure. The book codifies and captures a common language and process for design sprints, making them accessible to anyone, and enabling businesses and teams to build products that are successful.
The design sprint is the first and often the most significant phase of a design thinking process. It gets the entire product design and development team on the same page, reduces the risk of downstream mistakes, and helps validate customer and user interest in a proposed product idea. Written in a collegial, down-to-earth style with a pragmatic bend, this is the first book that specifically focuses on the design sprint methodology.
* Get an eye-opening approach to the product design process that results in better, faster outcomes
* Learn the design sprint process from start to finish, including essential tools, tips, and best practices
* Explore interviews and cases on design sprints from professionals across the design industry
The CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil, Richard wears the strategic hat around the office. He's worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa's largest TV and Internet media business. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like.
In a world of hyper-specialization, C. Todd stands in the intersections and sees the connections that revolve around us. As an Innovation Architect at Constant Contact's InnoLoft, he facilitates product and service design sprints for a wide range of external startups and internal product teams. C. Todd is also a member of the adjunct faculty at Madrid's prestigious IE Business School where he teaches courses on Creativity, Innovation, Design-Thinking and Communication.
After a career in user experience design and research at companies like Microsoft and Nuance, Trace then became a developer at Pivotal Labs, and is now a Managing Director at thoughtbot. He has facilitated numerous product design sprints, and is an author and maintainer of thoughtbot's design sprint methodology repository. He's brought Lean and Agile methodology to many large companies and small startups, helping teams to focus, prioritize, and become happy and productive.