Meine Filiale

Contemporary Strategy Analysis

Text and Cases Edition

Robert M. Grant

Buch (Taschenbuch, Englisch)
Buch (Taschenbuch, Englisch)
Fr. 104.90
Fr. 104.90
inkl. gesetzl. MwSt.
inkl. gesetzl. MwSt.
Versandfertig innert 1 - 2 Werktagen Versandkostenfrei
Versandfertig innert 1 - 2 Werktagen
Versandkostenfrei

Weitere Formate

Taschenbuch

ab Fr. 89.90

Accordion öffnen

Beschreibung

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).
Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.

Produktdetails

Einband Taschenbuch
Seitenzahl 776
Erscheinungsdatum 11.12.2015
Sprache Englisch
ISBN 978-1-119-12084-1
Verlag John Wiley & Sons, Inc.
Maße (L/B/H) 24.4/18.7/3.8 cm
Gewicht 1281 g
Abbildungen schwarzweisse Abbildungen, Tabellen
Auflage 9. Auflage
Verkaufsrang 31811

Kundenbewertungen

Es wurden noch keine Bewertungen geschrieben.
  • Artikelbild-0
  • Preface to Ninth Edition
    PART I INTRODUCTION
    1 The Concept of Strategy
    PART II THE TOOLS OF STRATEGY ANALYSIS
    2 Goals, Values, and Performance
    3 Industry Analysis: The Fundamentals
    4 Further Topics in Industry and Competitive Analysis
    5 Analyzing Resources and Capabilities
    6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
    PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE
    7 The Sources and Dimensions of Competitive Advantage
    8 Industry Evolution and Strategic Change
    9 Technology-based Industries and the Management of Innovation
    10 Competitive Advantage in Mature Industries
    PART IV CORPORATE STRATEGY
    11 Vertical Integration and the Scope of the Firm
    12 Global Strategy and the Multinational Corporation
    13 Diversification Strategy
    14 Implementing Corporate Strategy: Managing the Multibusiness Firm
    15 External Growth Strategies: Mergers, Acquisitions, and Alliances
    16 Current Trends in Strategic Management
    CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, Ninth EDITION
    Glossary
    Index