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The Storyteller's Secret

How TED Speakers and Inspirational Leaders Turn Their Passion into Performance

How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralysing fear of public speaking to captivate sell-out crowds at Yankee Stadium, twice? How did a human-rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to 'lean in'? They told brilliant stories. In The Storyteller's Secret Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. Using the success stories of fifty icons, leaders and legends from Elon Musk and Malala Yousafzai to Virgin and Pixar, The Storyteller's Secret shows how storytelling is a strategic tool with irresistible power. Whether your goal is to sell, educate, fundraise, inspire teams, build an award-winning culture, or deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired for storytelling, and how the latest science can help you craft a persuasive narrative that wins hearts and minds. The next decade will see the most change our civilization has ever known, and your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?

Portrait
Carmine Gallo is the international bestselling author of Talk Like TED. He is a communications coach for a number of widely admired brands - among them Pfizer, LinkedIn, Intel and Coca Cola - and a popular keynote speaker who teaches the world's most respected business leaders how to deliver dynamic presentations and share inspiring stories. He is a columnist for Forbes online and Entrepreneur online and head of Gallo Communications in California.
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Beschreibung

Produktdetails

Einband Taschenbuch
Seitenzahl 288
Altersempfehlung 18 - 99
Erscheinungsdatum 23.02.2016
Sprache Englisch
ISBN 978-1-5098-1475-6
Verlag Macmillan Publishers International
Maße (L/B/H) 21.6/13.4/2.5 cm
Gewicht 314 g
Buch (Taschenbuch, Englisch)
Buch (Taschenbuch, Englisch)
Fr. 27.90
Fr. 27.90
inkl. gesetzl. MwSt.
inkl. gesetzl. MwSt.
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Versandfertig innert 1 - 2 Werktagen,  Kostenlose Lieferung ab Fr.  30 i
Versandfertig innert 1 - 2 Werktagen
Kostenlose Lieferung ab Fr.  30 i
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