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Contagious: Why Things Catch on

Why Things Catch On

Jonah Berger

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Beschreibung

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of
Contagious,
Invisible Influence, and
The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like
The New York Times,
The Wall Street Journal, and
Harvard Business Review. His research has also been featured in the
New York Times Magazine’s “Year in Ideas.”

Produktdetails

Einband Taschenbuch
Seitenzahl 256
Erscheinungsdatum 03.05.2016
Sprache Englisch
ISBN 978-1-4516-8658-6
Verlag Simon & Schuster N.Y.
Maße (L/B/H) 21.3/14.1/2.2 cm
Gewicht 223 g
Verkaufsrang 8958

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