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Nathan's Famous: The First 100 Years of America's Favorite Frankfurter Company

William Handwerker

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Buch (Taschenbuch, Englisch)
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Beschreibung

Through lessons and photos, "Nathan's Famous" chronicles the history, behind-the-scenes business strategies and dramatic ups and downs of founder Nathan Handwerker, his son Murray, grandson William and others who helped lead to the success of an iconic international brand and one of America's most loved foods: the Nathan's Famous Frankfurter.

William Handwerker is the grandson of Nathan Handwerker, founder of America's favorite frankfurter company and the iconic Coney Island, New York institution. Working alongside his grandfather and father, Murray, for 30 years, William penned Nathan's Famous 100 Years to commemorate the enormous entrepreneurial spirit of his grandfather's legacy and the business history of one of America's most loved foods--the Nathan's Famous frankfurter. He worked as a teenager at the Coney Island and Oceanside restaurants during summers, weekends, and holidays. After graduating from Ithaca College, William joined his family's company fulltime in 1976. During his tenure, William spearheaded operational improvements, and promotional and marketing campaigns, including judging the early years of the Nathan's Famous Hotdog Eating Contests. William, who rose to Senior Vice President of Corporate Foodservice, departed the company in 1996. William has been interviewed by The Food Channel, the History Channel, and numerous national and New York media.

Produktdetails

Einband Taschenbuch
Seitenzahl 250
Erscheinungsdatum 10.05.2016
Sprache Englisch
ISBN 978-1-63047-934-3
Verlag Morgan James Publishing
Maße (L/B/H) 22.6/14.6/1.7 cm
Gewicht 304 g

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  • SECTION I: FROM STEAMSHIP TO ROLLER COASTER

    Chapter 1: From Galicia to Manhattan

    Chapter 2: Family Fireworks

    SECTION II: BILL'S THRILL ON THE STEEPLECHASE

    Chapter 3: Murray's Venture Outside Coney Island

    Chapter 4: Nathan's in the Public Eye

    SECTION III: RIDING THE MERRY-GO-ROUND

    Chapter 5: Walking into a Firestorm

    Chapter 6: Saving Nathan's: The Plan

    SECTION IV: BUMPER CARS ON THE FREEWAY

    Chapter 7: Margins and Marginality

    Chapter 8: Nathan's Goes Private Again

    SECTION V: VIEW FROM THE FERRIS WHEEL

    Chapter 9: Private Again, Public Again

    Chapter 10: New Beginnings and Endings