The Presentation Secrets of Steve Jobs

How to be Insanely Great in Front of Any Audience

Now in paperback-the Wall Street Journal bestseller that reveals the secrets behind Steve Job's legendary presentations, with a new introduction about his legacy.Celebrating the inspiring life and vision of Apple's game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience. This is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. You'll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable moments-and do it powerfully, effortlessly, and effectively.

Carmine Gallo is the award-winning author of the international bestsellers The Innovation Secrets of Steve Jobs, The Apple Experience, and Talk Like TED, among others. His books have been translated into over a dozen languages.
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  • Acknowledgments v

    Preface vii

    Introduction: How to Be Insanely Great in Front of Any Audience xi

    Act 1: Create The Story 1

    Scene1: Plan in Analog 3

    Scene 2: Answer the One Question That Matters Most 15

    Scene 3: Develop a Messianic Sense of Purpose 27

    Scene 4: Create Twitter-Like Headlines 39

    Scene 5: Draw a Road Map 49

    Scene 6: Introduce the Antagonist 63

    Scene 7: Reveal the Conquering Hero 75

    Intermission 1: Obey the Ten-Minute Rule 83

    Act 2: Deliver the Experience 85

    Scene 8: Channel Their Inner Zen 87

    Scene 9: Dress Up Your Numbers 105

    Scene 10: Use "Amazingly Zippy" Words 113

    Scene 11: Share the Stage 127

    Scene 12: Stage Your Presentation with Props 137

    Scene 13: Reveal a "Holy Shit" Moment 151

    Intermission 2: Schiller Learns from the Best 161

    Act 3: Refine and Rehearse 165

    Scene 14: Master Stage Presence 167

    Scene 15: Make it Look Effortless 179

    Scene 16: Wear the Appropriate Costume 195

    Scene 17: Toss the Script 199

    Scene 18: Have Fun 207

    Encore: One More Thing 215

    Postscript: Steve Jobs by the Book 219

    Notes 235

    Index 247

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Einband Taschenbuch
Seitenzahl 272
Erscheinungsdatum 01.09.2016
Sprache Englisch
ISBN 978-1-259-83588-9
Verlag McGraw-Hill Education Ltd
Maße (L/B/H) 22.8/15.4/1.7 cm
Gewicht 340 g
Verkaufsrang 24707
Buch (Taschenbuch, Englisch)
Buch (Taschenbuch, Englisch)
Fr. 19.90
Fr. 19.90
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