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What To Do When Machines Do Everything

How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data

Malcolm Frank, Paul Roehrig, Ben Pring

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"Refreshingly thought-provoking..." - The Financial Times
The essential playbook for the future of your business
What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. Illustrated with real-world cases, data, and insight, the authors provide clear strategic guidance and actionable steps to help you and your organization move ahead in a world where exponentially developing new technologies are changing how value is created.
Written by a team of business and technology expert practitioners--who also authored Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business--this book provides a clear path to the future of your work.
The first part of the book examines the once in a generation upheaval most every organization will soon face as systems of intelligence go mainstream. The authors argue that contrary to the doom and gloom that surrounds much of IT and business at the moment, we are in fact on the cusp of the biggest wave of opportunity creation since the Industrial Revolution. Next, the authors detail a clear-cut business model to help leaders take part in this coming boom; the AHEAD model outlines five strategic initiatives--Automate, Halos, Enhance, Abundance, and Discovery--that are central to competing in the next phase of global business by driving new levels of efficiency, customer intimacy and innovation.
Business leaders today have two options: be swallowed up by the ongoing technological evolution, or ride the crest of the wave to new profits and better business. This book shows you how to avoid your own extinction event, and will help you;
* Understand the untold full extent of technology's impact on the way we work and live.
* Find out where we're headed, and how soon the future will arrive
* Leverage the new emerging paradigm into a sustainable business advantage
* Adopt a strategic model for winning in the new economy
The digital world is already transforming how we work, live, and shop, how we are governed and entertained, and how we manage our money, health, security, and relationships. Don't let your business--or your career--get left behind. What To Do When Machines Do Everything is your strategic roadmap to a future full of possibility and success. Or peril.

"Instead of being threatened by this new world, I found their practical and helpful advice quite optimistic." (Financial Advisor, March 2017)

MALCOLM FRANK is the executive vice president of strategy and marketing at Cognizant, a global technology consultancy of over 250,000 employees.
PAUL ROEHRIG is vice president of strategy and marketing for Cognizant Digital Business and a founder of the Center for the Future of Work.
BEN PRING leads Cognizant's Center for the Future of Work, which helps clients bring the future of work to life-today.
Malcolm, Paul, and Ben are also co-authors of Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business.


Einband gebundene Ausgabe
Seitenzahl 256
Erscheinungsdatum 13.02.2017
Sprache Englisch
ISBN 978-1-119-27866-5
Verlag John Wiley & Sons, Inc.
Maße (L/B/H) 23.6/15.6/3 cm
Gewicht 506 g
Auflage 1. Auflage


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  • Preface ix

    Chapter 1 When Machines Do Everything 1

    Like It or Not, This Is Happening 3

    Digital That Matters 4

    Playing the New Game 6

    But Will I Be Automated Away? 8

    Getting AHEAD in the Age of the New Machine 9

    Chapter 2 From Stall to Boom: We've Been Here Before 13

    When Machines Do Everything, What Happens to Us? 14

    But Haven't Our Computers Made Us More

    Productive? 15

    Carlota's Way 16

    Riding the Waves 17

    Three Big Reasons Why a Boom Is About to Occur 21

    From Stall to Boom, a Time of Optimism 31

    Chapter 3 There Will Be Blood 33

    Predictions of Massive Job Losses via AI 33

    Manual vs. Knowledge Labor: As Goes the Factory, So

    Goes the Office? 36

    Don't Confuse Jobs with Tasks 38

    Don't Overlook the Job-Growth Story 40

    The Pace of This Transition 42

    Getting AHEAD in a Time of Churn 43

    Chapter 4 The New Machine: Systems of Intelligence 45

    Defining the New Machine 46

    Meet the Machine: Anatomy of a System of Intelligence 50

    Systems of Intelligence in Action 56

    What Does "Good" Look Like? Attributes of a Successful System of Intelligence 59

    From Vapor to Value 63

    Chapter 5 Your New Raw Materials: Data Is Better than Oil 65

    Turning Data from a Liability into an Asset 66

    Managing the Data Supply Chain 68

    Business Analytics: Turning Data into Meaning 70

    If It Costs More than $5, and You Can't Eat It, Instrument It! 71

    The Home-Field Advantage of Big Companies 73
    Data Is Job One 76

    Chapter 6 Digital Business Models: Your Five Ways to Beat Silicon Valley 77

    Hybrid Is the New Black 81

    Avoiding the Four Traps 82

    Five Ways to Mine Gold from the New Machines 90

    The Management Opportunity of a Generation 92

    Chapter 7 Automate: The Robots Aren't Coming; They're Here 95

    Automation Is Not Optional 96

    Software Should Be Eating Your Core Operations 102

    What to Do on Monday? Flick Your Automation-On Switch 107

    Automation Is a Means, Not an End 113

    Chapter 8 Halo: Instrument Everything, Change the Game 115

    Every "Thing" Is Now a Code Generator 116

    Become a "Know-It-All" 120

    What to Do on Monday? Capitalize on Code 124

    Digits over Widgets: The Next Age of Business and Technology 132

    Chapter 9 Enhance: Amplify Human Performance with the New Machine 133

    Stone Age, Bronze Age, Iron Age . . . Digital Age 135

    Enhanced Jobs Will Be Protected Jobs 136

    Smart Robots Make Smarter Hands 141

    What to Do on Monday? Partner with Systems of Intelligence 145

    You + New Tools = Enhancement 151

    Chapter 10 Abundance: Finding Your 10X Opportunities with the New Machine 153

    What to Do on Monday? Find Abundance in Your Organization 157

    Increasing Prosperity by Lowering Prices 165

    Chapter 11 Discovery: Manage Innovation for the Digital Economy 167

    R&D Without AI Is No R&D at All 171

    Discovery Is Hard, but Not as Hard as Being Irrelevant 176

    What to Do on Monday? Don't Short Human Imagination 176

    Create Your Own Budding Effect 185

    Chapter 12 Competing on Code: A Call to Action from the Future 187

    AI for Pragmatists 188

    The Digital Build-Out Is Here 189

    Align the Three M's 190

    Move AHEAD 191

    Courage and Faith in the Future 192

    Acknowledgments 195

    Photo Credits 197

    Disclaimers 199

    Notes 205

    Index 223