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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthro

Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Anthony Ulwick

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Buch (gebundene Ausgabe, Deutsch, Englisch)
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Beschreibung

A world-renowned innovation guru explains practices that result in breakthrough innovations

Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.

Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Produktdetails

Einband gebundene Ausgabe
Seitenzahl 202
Erscheinungsdatum 01.09.2005
Sprache Deutsch, Englisch
ISBN 978-0-07-140867-7
Verlag MCGRAW-HILL Professional
Maße (L/B/H) 23.6/15.8/2.2 cm
Gewicht 489 g

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